AFL is the game for everyone. Whether you are playing for fun, or playing for keeps, blowing whistles or manning the scoreboard, we want to celebrate your contribution to Australia’s sport.

We were asked to develop monthly social content on both TikTok and Instagram to grow AFL Play’s social presence and help launch them in this space. It’s content that celebrates everyone involved in AFL at a grassroots level, including the wider community such as volunteers, players, parents, etc.

August - December 2023