‘Don’t buy it’ Campaign

Releaseit is a new rental marketplace that connects people and businesses who have stuff with people who want to borrow stuff. Making it possible for people to live the life they want, easily, and with less waste.

Our challenge was to develop a creative platform that would be flexible enough to talk to all three sides of the marketplace – renters, owners and businesses – in a way that stayed true to the brand's challenger ethos.

December 2021

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