Santa needed a rebrand. Gone is the old, white, bearded male. For Edge’s Christmas card 2023, we wanted to refresh Santa to be more in tune with modern culture. We prompted AI to deliver twenty-four unique contemporary Santas that speak to modern trends, cultural insights and inclusivity.

From ‘Daddy’ Santa to Barbie Santa, we celebrated modern culture with a festive lens, all through the wonders of AI and our creative expertise.

Dec 2023